ironwrks: autotainment reel

Developed as an “autotainment” digital lifestyle platform, with focus on journalistic approach. Employed and lead a team of four: writer, photographer, videographer, and producer - creating content driven marketing, and promotional campaigns for clients.

Deadmau5: Nyanborghini Purracan

Client: Deadmau5 & Sekanskin

Deadmau5 is a renowned international Music Producer, who has a deep appreciation for automobiles, and an penchant toward customization. Watch as Sekanskin (a vinyl wrap company in Toronto) transforms his Lamborghini Huracan, into a “Purracan” - by memefication et Nyan Cat. Featuring a “hand-painted” bitmap animated introduction, a throwback to the retro inspiration which the character is based from.

Director, Cinematographer, Editor, Colorist, Animator, Original Soundtrack
Michael Nardi

Yamaha XS650 Bobber

Client: Yamaha

Built from the frame-up, this 1973 Yamaha XS650 has undergone extensive customization. With a complete engine rebuild out of a '80 XS650, this bike has been stripped, powdercoated, and wired up fresh. Created as a Web Short to promote Yamaha Lifestyle through social platforms.

Director, Cinematographer, Editor, Colorist
Michael Nardi

Remix Soundtrack
Anthony Kalabretta

Ford Mustang GT500

Client: Ford of America

Fusing an original Ford vintage promotional spot, with modern day visuals, this Digital Short was created in partnership with Ford of America, for the launch of the Ford Mustang GT500.

Director, Cinematographer, Editor, Colorist, Remixed Soundtrack
Michael Nardi

Yamaha Raptor 125

Client: Yamaha

Sun & Sand Dunes, a beachfront backdrop at Ventura Raceway, in sunny California. This promotional Web Spot was created for the Official Launch of the Yamaha Raptor 125 All-Terrain-Vehicle.

Director, Cinematographer, Editor, Colorist, Original Soundtrack
Michael Nardi